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PSYCHO SISTERS REBRAND
This is a style guide book for a rebrand of a local clothing store called Psycho Sisters. My Goal with this rebrand was to create more edgy/wild branding that you see in the store. I really tried to lean into the psycho aspect by using bedazzled straight jackets and leopard print masks for possible advertising opportunities.

LOGO

BRAND EXPANSION MOOD BOARD

BUSINESS CARD ITERATIONS

BRANDING MOCKUP

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AD CAMPAIGNES



WEBSITE




STYLE GUIDE BOOKLET
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